The "Subaru Challenge" as it is now known started as a rally-x event that was held on September 22, 2001 at the European Rally School grounds in Starke, Florida by Mastro Subaru of Tampa, Florida. The "Mastro Rally" as it was known at the time was the brainchild of the owners and staff of the Mastro Subaru and was intended as a customer-appreciation event for their performance enthusiast Subaru customers.

This first event was basically an autocross, half on pavement and half on groomed gravel roads. The event took place European Rally School grounds in Starke, Florida just as the 2002 Impreza WRX was released to the United States. Approximately 60 people attended this event that included refreshments and rewards in addition to the on-course activities. Also in attendance were representatives from the Subaru of America Southeastern Regional office to see how this type of event was received by their customers.

The event was a huge success and soon after the owners of Mastro Subaru decided that the event should be held annually as a Subaru-only, customer-appreciation autocross event. They also decided that the event needed online registration and on online advertising presence. At that time one of Mastro Subaru's internet-savvy customers who had also participated in the event came up with a name; Subaru Challenge.

Working with the support of Mastro Subaru this customer soon had the domain name registered and began working on the website to promote the next year's event. From this the SubaruChallenge.com company was born to create and maintain an internet presence for this annual event.

At around the same time, representatives from Subaru of America Southeastern Regional office had contacted Mastro Subaru interested in expanding the format of their event to include many more Subaru customers throughout the southeast, at the request of the Mastro's ownership, SubaruChallenge.com began assisting the Subaru of America Southeastern Regional office with the advertising of these events through the Subaru Challenge website..

With the backing of key personnel within the Subaru of America Southeastern Regional office and the support of local Subaru dealers the first official "Subaru Challenge" event was held on October 12th & 13th, 2002 in Jacksonville, Florida with over 70 entries from 7 different states. This backing continued for the next 5 years for a total of 16 events held in 7 different states. The idea spread to other Subaru of America Regional offices that backed an additional 9 events held in 4 more states around the country all showing the customer appreciation felt by the local Subaru dealers and Subaru of America.

2008 was a year of turmoil for the Subaru Challenge. The Subaru of America Great-Lakes Region planned two events but ultimately had to cancel one due to lack of entries and lack of interest. In the southeast due to budget restraints the Subaru of America South Central Region (previously the Southeastern Region) was unable to fully support the Subaru Challenge events that had been a mainstay to the Subaru enthusiasts in the southeastern United States. At first glance, it looked like there would be no South Central events at all.

Luckily after some very hard work from a few Southeast NASIOC members, a few local Subaru dealerships and a little help from the Subaru of America South Central office two events were eventually put together in the South Central Region in late 2008. These events successfully hosted over 120 Subaru owners

All told, in a little over 6 years the Subaru Challenge event series hosted customer-appreciation events for over 2,300 participants in events hosted by 4 different Subaru of America Regional Offices and supported by 30 Subaru dealerships across the country.

At the end of 2008 Subaru of America abruptly ended their relationship with the Subaru Challenge website and company with no explanation Shortly thereafter the website was relocated here at ChallengePromotions.com.

The site previously-known as SubaruChallenge.com would like to thank the following for their support over the 6 years that Subaru Challenge events were held:

All of the over 2,300 participants

Subaru of America South Central Region

Subaru of America Great-Lakes Region

Subaru of America Penn-Jersey Region

Subaru of America Mid-Atlantic Region

Mastro Subaru - Tampa, FL

Subaru of Jacksonville - Jacksonville, FL

Subaru of Indiana Automotive, Inc.

Palm Subaru - Gainesville, FL

Folger Subaru - Charlotte, NC

Lee's Summit Subaru - Lee's Summit, MO

Koby Subaru - Mobile, AL

Subaru of Gwinnett - Gwinnett, GA

Annapolis Subaru - Annapolis, MD

Austin Subaru - Austin, TX

Gillman Subaru - Houston, TX

McRee Subaru - Dickinson, TX

Subaru of Dallas - Dallas, TX

Subaru of Plano - Plano, TX

Teape Subaru - Hurst, TX

Palm Beach Subaru - West Palm Beach, FL

Jack Miller Subaru - Kansas City, MO

Beyer Subaru - Alexander, VA
Heritage Subaru - Owings Mills, MD  
Wilkin’s Subaru - Glen Burnie, MD

Bob Wade Subaru - Harrisonburg, VA
Pence Subaru - Midlothian, VA
Beyer Subaru - Alexander, VA
Subaru of Richmond - Richmond, VA
Perry Subaru - Norfolk, VA
Heritage Subaru - Owings Mills, MD 

Kelly Subaru - Chattanooga, TN
Prestige Subaru - Asheville, NC
Fairway Subaru - Greenville, SC

Big Red Subaru - Norman, OK